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I created the format for the event and put together a partnership between myself, Rorion Gracie and Bob Meyrowitz of SEG that brought the UFC through its formative stages.

I involved myself with nearly every aspect of the UFC’s operation, including booking fighters and I even wrote the first rule book for the sport accepted by a state athletic commission. Todd Hester of Gladiator magazine says I was the one who laid the groundwork for mixed martial arts to become a successful “cult” event; and then a sport accepted by a wider audience.

In 1995 I sold my interest in the UFC and stayed on as the booker/matchmaker until December 1997. Later I brought K-1 to America. Then I dropped out and went back to helping companies market and sell their products.

Earlier this year I came up with an idea, for something completely new: a combat sport for the digital age. XARM is a new sport with action entertainment even more intense than MMA. It’s geared for the Internet and guaranteed to look good on an IPOD® or a Blackberry®. A fighting sport that was pure action! And so XARM was born....a combination of hardcore arm wrestling, kickboxing and jiu-jitsu.

In an XARM bout the way to win is to pin your opponent’s arm or knock him out. There are only three rounds — and the rounds are only a minute long. We discovered in the gym that any longer was too hard on the fighters. The action in this sport is tremendous. Athletes are tethered to the table and their grip hands are strapped together, so there’s nowhere to run and nowhere to hide. It’s real hand-to-hand combat. But, like any competitive sport, there are rules and a special 10-point must system if a bout goes to a decision.

This sport is truly created for the digital age. We have some high tech stuff coming that will blow your mind. Consider this:

• Combat gloves wired with special sensors that tell you how hard those left hooks are landing
  
• A running count of how many punches are being thrown and when they land
  
• A combat table wired with sensors that record every arm wrestling pin
  
• Even the ref has a camera and a microphone mounted right in his eyeglasses so you see action from his perspective too!

I can promise you, you’ve NEVER seen anything like XARM.

It’s a young, evolving sport so I really want your feedback. I need you to tell me what you like and what you don’t like so we can make this sport great. Let’s talk. You’ll be helping me to create and develop this exciting new sport and I’ll be giving you action like you’ve never seen before. Just email me and I’ll hit you back....

Peace,
Art Davie
art@xarm.com